Retail applications
Retail Plaza Outdoor LCD Content: A Brief for Store and Site Teams
A store sends a promotion, the plaza team adds it to a playlist and the campaign ends a few days later. Before that workflow starts, agree who confirms the details, which screens may show it and what replaces it when it expires.
A shared content brief helps store representatives, designers and site operators work from the same approved information. This guide is a planning aid, not a customer case study or a claim about JIAMIAI LCD software, advertising results or product capabilities.
Give each message one clear task
Define what the visitor should learn from the message: the location of a new store, the time of a plaza event or the details of an approved promotion. Record the intended viewing point and whether visitors are likely to pause or walk past.
Keep the main message distinct from directions and supporting details. If a campaign needs several pages to explain, ask the store and site team which information must be visible together before approving the layout. Test the actual sequence rather than assuming every visitor sees every page.
Collect approved store and campaign details
Ask the store representative to provide the exact public name, location and message text. For a promotion, request the approved wording and any conditions the responsible team says must accompany it. Do not invent an offer, price, availability statement or performance claim to fill a layout.
- Store name and the location wording used on site.
- Approved headline and supporting information.
- Campaign start and end date, local time and time zone.
- Requested screen locations and any location restrictions.
- Named approver and a contact for urgent correction or removal.
Have the responsible business team confirm any applicable advertising requirements. The brief records the approved message; it does not replace that review.
Keep permission records with the assets
For every photograph, logo, video or other supplied asset, ask who provided it and whether the intended public display use has been authorized. Record any restrictions on dates, locations, editing or attribution, together with the approved version.
Keep the source file, permission record and final export linked in the content register. If permission is unclear, obtain clarification or use another approved asset before publishing. A file downloaded from a website should not be treated as permission to display it.
Prepare for the actual screen configuration
Request the supplier's supported file formats and content requirements for the proposed player and display. Confirm orientation, export dimensions, relevant language characters and how media will be arranged. Ask whether any intended animation, web content or QR-code presentation is supported rather than assuming it is included.
Review a sample from the agreed site positions using the readability checklist. Record cropped logos, small supporting text, unclear directions and messages that change before the agreed reading task can be completed.
Compare the display format and location against the visitor task. Content approved for one installation should be reviewed before it is reused on a differently oriented or positioned screen.
Plan expiry and replacement before publication
Give each campaign a replacement: another approved message, an evergreen plaza information page or the site's agreed default content. Ask the operator to demonstrate the scheduling behavior on the proposed system, including the time-zone settings.
Record what should happen when an update cannot be delivered or an expired campaign cannot be removed as expected. Use the publishing and offline plan to define a supported recovery process and who will perform it.
Use a short release checklist
Before a campaign goes live, have the publisher confirm the approved version, target screens, schedule and replacement content. After publishing, check the visible result using the site's agreed process.
- Confirm store details, wording and required accompanying information.
- Confirm the asset permissions cover the intended use.
- Check the content on the actual configuration and viewing positions.
- Verify start, end and replacement settings.
- Record approval, publication and the observed result.
- Close the campaign by checking removal and retaining the approved record.
Keep corrections traceable. If a store changes its campaign dates or location, issue an updated approved version and review the affected screens instead of silently reusing the earlier approval.